您当前位置:首页 > 新闻中心

新闻中心
五粮液早报:这次“既分高下,也决生死”!(五粮液早报:此役高下立判,生死攸关!)

类别:问鼎APP   发布时间:2026-01-23

Clarifying user intent

I see the user wrote a Chinese phrase that translates to a piece about Wuliangye. They might want a summary or help constructing a news brief based on that headline. However, the instruction is quite ambiguous. I think it's best to ask for clarification. I could ask if they want me to write a morning brief using that title, and I can offer options like writing an article, summarizing a source, or analyzing Wuliangye's stock.Outlining report options

I'm thinking I should propose an outline and ask for specifics about the user's needs. For instance, are they targeting internal employees or investors, and what tone do they want? Key points could include market news, company updates, and price trends. I plan to offer a 200-word brief with a teaser headline and disclaimers.

Also, I could present a sample "早报" template but need to decide if it should be in ASCII or Chinese, especially since they asked in Chinese. I can suggest different options for the format and ask which one they prefer.Crafting market content

ially

I think we can create a morning brief based on the phrase "既分高下,也决生死," which suggests an intense market competition. I'll include sections like market news, channel feedback, price monitoring, operational highlights, risk concerns, and action items. It's important to keep a neutral tone and include disclaimers.

I’ll propose an outline that acknowledges the user's request, provide a simple introduction, bullet points, and placeholders for charts or data. Then, I want to ask clarifying questions about the target audience, context, and data preferences to ensure I meet their needs!

这是个很有张力的题眼。我先给你一版可直接发布的“早报”草稿 + 通用模板,你确认受众与口径后我再细化或帮你补数据。

五粮液早报|这次既分高下,也决生死

  • 核心判断:渠道价格与动销节奏进入短兵相接窗口,品牌力与执行力将直接拉开差距,季度目标与年度盘点将因此定局。
  • 今日脉冲:终端动销、核心单品成交结构、渠道补货与返利节奏、竞品价格扰动四线共振,需紧盯价盘与回款质量。

市场与渠道

  • 价盘监测:核心产品终端成交价约[填数],较上周[上/下][填幅度];批价[填数],价差健康度[良/需警惕]。
  • 动销反馈:重点城市[A/B/C]端口走量[加速/持平/放缓],团购/婚宴/商旅场景贡献[占比估算或留空]。
  • 货权与补货:渠道库存天数约[填数]天,补货节奏与返利节点[同/异步];以回款质量优先,严控短线冲量。
  • 竞品动向:茅台/系列酒、泸州老窖、汾酒在[区域/渠道]的价格与陈列动作[简述],对我方价盘影响[低/中/高]。

经营看点

  • 品牌与终端:核心陈列面、冰柜/对饮位、团购客情触达次数[指标位],本周以“[主题活动]”强化终端心智。
  • 费用投放:聚焦[核心省区/核心KA],以实销拉动为考核口径;线上种草与线下转化闭环[简述]。
  • 关键风控:坚守价盘红线,严禁冲货与串货;对异常价格和跨区发货设置[预警机制]。

数据看板(占位)

  • 批价/终端价:本周[图表占位]
  • 动销与回款:本周/本月累计[图表占位]
  • 渠道库存:分省区天数[图表占位]

今日行动

  • 门店巡检与价盘稽核:抽检[数量]家,拍照留存。
  • 团购客户跟进:高潜名单[数量],推进[动作]。
  • KA补陈与陈列纠偏:完成[数量]店,达成[标准]。
  • 异常价预警:对[城市/平台]执行下架与沟通。

风险提示

  • 假期错位、宴席需求不及预期;竞品临时让利;电商大促外溢冲击价盘。

备选标题

  • “胜负手已现:价盘稳,则全局稳”
  • “动销定成败,价差看真功”
  • “最后一程:护住价盘,守住利润”

需要你确认

  1. 受众是谁:内部销售/经销商/投资者/公众?语气和细节会不同。
  2. 时间与区域:是季度冲刺、春节档,还是年中?聚焦全国还是某省区。
  3. 是否纳入具体数据:我可以按你现有周报/看板表填充,也可给出可落地的指标口径。
  4. 是否要加入对标竞品段落:茅台/泸州/汾/郎等的价盘与活动。
  5. 发布载体:海报图文、A4一页、公众号长文、券商风格简报,选一个格式我来排版。